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Privacy Policy

Effective Date: May 30, 2025

 

Minimalist Innovation LLC ("we," "our," or "us") is committed to protecting the privacy and personal information of our website visitors and clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at minimalistinnovation.co, use our diagnostic tools, or engage our consulting services.

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Information We Collect​

What Type of Information Do We Collect?

We collect several types of information from and about users of our website and services.

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Personal Information You Provide Directly:

  • Name and contact information (email address, phone number, business address)

  • Company name and title

  • Business information and challenges (through consultation requests)[based on website services]

  • Messages and communications sent through our contact forms

  • Account information if you create an account on our website

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Information Collected Automatically

  • Internet Protocol (IP) addresses

  • Browser type and version

  • Device information and operating system

  • Pages visited on our website and time spent on pages

  • Referring and exit pages

  • Clickstream data and website usage patterns

 

Diagnostic Tool Information

  • Business process data and performance metrics (when using our diagnostic tools)[based on website analysis]

  • Survey responses and assessment results

  • File uploads related to business analysis (if applicable)

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How Do We Collect Information?

We collect your personal information through various methods:

  • Contact Forms: When you submit inquiries through our website contact forms

  • Consultation Requests: When you schedule or request business consulting services[based on website services]

  • Diagnostic Tools: When you use our business assessment and diagnostic tools[based on website analysis]

  • Newsletter Subscriptions: When you subscribe to our communications (if applicable)

  • Automatically: Through cookies and similar tracking technologies when you browse our website

  • Direct Communication: When you email us directly or communicate through other channels

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Why Do We Collect Personal Information?

We collect and use your personal information for the following business purposes:

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Service Delivery

  • To provide business consulting services as described in our service offerings

  • To deliver our 90-Day Execution Launchpad, Bottleneck Removal Sprint, Custom Performance Dashboard, and Change Management Package services[based on website analysis]

  • To communicate with you about your projects and provide customer support

Business Operations

  • To respond to your inquiries and consultation requests

  • To manage our client relationships and project delivery

  • To process payments and maintain billing records

  • To improve our services and develop new offerings

Marketing and Communications

  • To send you information about our services and relevant business insights (with your consent)

  • To provide updates about projects or services you've engaged

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How We Store, Use, Share and Disclose Your Information

Data Storage and Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your information is stored on secure servers and is protected using industry-standard security protocols.

Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Typically, this means:

  • Contact form inquiries: 3 years from last contact

  • Client project data: 7 years from project completion for business records

  • Diagnostic tool results: 2 years from assessment completion

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Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

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Service Providers

With trusted third-party vendors who assist us in operating our website, conducting business, or providing services to you, provided they agree to maintain confidentiality

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Legal Requirements

When required by law, court order, or government regulation, or to protect our rights, property, or safety

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Business Transfers

In connection with a merger, acquisition, or sale of business assets (with appropriate notice to affected individuals)

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With Your Consent

When you have given explicit consent for specific sharing purposes

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Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies and similar technologies to analyze how visitors use our website and to compile reports on website activity.

 

Information Collected

Google Analytics may collect information including:

  • Your IP address (anonymized where required by law)

  • Browser type and version

  • Operating system

  • Referring website

  • Pages visited on our site

  • Time spent on pages

  • Geographic location (city/region level)

  • Device information

 

Purpose

We use this information to:

  • Understand how visitors interact with our website

  • Improve website functionality and user experience

  • Generate reports on website performance

  • Analyze traffic patterns and user behavior

 

Data Sharing

The information generated by cookies about your use of our website is transmitted to and stored by Google on servers in the United States and other countries. Google may also transfer this information to third parties as required by law or where such third parties process the information on Google's behalf.

 

Opt-Out Options

You can prevent Google Analytics from collecting data by:

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For more information about Google Analytics' privacy practices, visit: https://policies.google.com/privacy

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Wix Analytics

 

Our website is built on the Wix platform, which provides built-in analytics tools. These tools collect similar usage data to help us understand website performance and visitor behavior.

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Data Retention

  • Google Analytics data is retained for 26 months by default (or as configured in our Google Analytics settings)

  • Wix Analytics data is retained according to Wix's data retention policies

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Your Rights Regarding Analytics Data

  • Right to access data collected about you

  • Right to request deletion of your data

  • Right to opt out of data collection

  • Right to data portability (where applicable)

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Information Collected by Wix Analytics

  • Page views and website traffic patterns

  • Visitor geographic location (country/city level)

  • Referral sources

  • Device and browser information

  • Time spent on website pages

 

Data Storage

Analytics data is processed and stored according to Wix's privacy policy and data protection standards. For more information about how Wix handles data, visit: https://www.wix.com/about/privacy

 

Cookie Management

You can manage your cookie preferences through our cookie banner or browser settings.

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Communication Practices - How We Communicate With You

We may communicate with you through various channels:

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Email Communications

  • Response to your inquiries and consultation requests

  • Project updates and deliverables (for active clients)

  • Service-related notifications and important policy updates

  • Marketing communications (only with your explicit consent)

 
Text Messages/Phone

For urgent project communications or with your explicit consent for marketing purposes

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Opt-Out Options

You can unsubscribe from marketing communications at any time by using the unsubscribe link in emails or contacting us directly. You cannot opt out of essential service-related communications.

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Cookies and Tracking Technologies

How We Use Cookies and Tracking Tools

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage:

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Essential Cookies

Necessary for website functionality, including security features and basic site operations

 

Analytics Cookies

Help us understand how visitors use our website through tools like Google Analytics (requires consent in some jurisdictions)

 

Preference Cookies

Remember your choices and settings to improve your experience

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Marketing Cookies

Track visits across websites for advertising purposes (only with your consent)

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Cookie Consent Management

We provide a cookie consent banner that allows you to accept, reject, or customize your cookie preferences. You can change your cookie settings at any time through our preference center or browser settings.

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Third-Party Services

Some third-party services we use (such as Google Analytics) may place their own cookies. These services have their own privacy policies governing their data collection practices.

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Your Privacy Rights

How You Can Control Your Information

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you

  • Correction: Request correction of inaccurate or incomplete personal information

  • Deletion: Request deletion of your personal information (subject to legal retention requirements)

  • Portability: Request transfer of your data to another service provider

  • Objection: Object to certain processing activities, particularly for marketing purposes

  • Restriction: Request that we limit how we use your personal information

 
Exercising Your Rights

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within the timeframes required by applicable law (typically 30-45 days).

Identity Verification: We may require verification of your identity before processing requests to protect against unauthorized access.

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Washington State Privacy Considerations

As a Washington State business, we comply with applicable state privacy laws, including the Washington My Health My Data Act where applicable. Washington residents have specific rights under state privacy legislation, and we are committed to honoring these rights.

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Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete such information promptly.

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International Data Transfers

If you are accessing our website from outside the United States, please note that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our services, you consent to this transfer.

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Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting the updated policy on our website with a new effective date

  • Sending email notification to registered users for significant changes

  • Displaying a prominent notice on our website

 

Your continued use of our services after the effective date of any changes constitutes acceptance of the updated Privacy Policy

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Contact Information

Accessibility

We are committed to ensuring digital accessibility for all users, including those with disabilities [based on your Terms & Conditions]. If you encounter any accessibility barriers while trying to access this Privacy Policy or need it in an alternative format, please contact us at hello@minimalistinnovation.co.

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If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to contact us regarding your personal information, please reach out to us at:

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