Business Models

Your pricing math is broken. The shift to Agentic AI isn't just a trend; it's a mathematical certainty that will bankrupt you. When precision turns your 10,000-unit sale into a 5-unit transaction, revenue collapses. The fix isn't a bet on outcomes. It's pricing the real work: the expensive LLM infrastructure that translates vague intent into a clean answer. Stop selling the data; start selling the intelligence.

For a decade, the data industry monetized a mistake: we sold the haystack. Customers paid for volume because they couldn't easily find the needle. Agentic AI changes the math. By replacing linear workflows with non-linear intent, AI drives transaction costs to zero—and destroys volume-based revenue models. This series uses econometrics, calculus, and microeconomic theory to engineer a new pricing framework. The assembly line is closing. It is time to price for outcomes.