Customer Insights

Some customers inevitably churn—and when they do, your growth targets slip through your fingers. This post reveals the precise number of new customers you need each month to outpace natural decay, and shows you how to allocate a fixed acquisition budget across channels using Mixed-Integer Linear Programming. You’ll learn to optimize spend, boost retention, and turn growth planning into a transparent, data-driven advantage for your SaaS or subscription business.

Today's go-to-market strategies, including Product-Led Growth, are falling short in the fight against churn. The reason is simple: customers now demand guaranteed outcomes, not just access to tools. This post explores the essential evolution beyond PLG into the new era of Outcome-as-a-Agentic-Solution (OaAS). We'll cover how AI agents are becoming the primary drivers of value delivery, fundamentally changing the SaaS model and providing the real key to lasting customer retent

Growing a business means understanding evolving customer needs. As PayPal discovered, solving underlying anxieties, not just surface problems, drives growth. The rise of AI interactions offers a new frontier to uncover hidden motivations, providing businesses a wealth of contextual information about true needs. By analyzing this "expressive Zero Moment of Truth," organizations can deliver personalized experiences, foster loyalty, and transform growth by connecting with