Growth and Scaling

Data is your competitive advantage—but only if it tells a clear story. In this post, I share what transforms business intelligence from overwhelming to actionable: quality data, the right metrics, intuitive tools, skilled teams, and a culture that values evidence. Learn the practical steps to audit your setup, eliminate noise, automate workflows, and embed analytics into daily decisions. Because sustainable growth isn't about chasing trends—it's about refining what matters.

Some customers inevitably churn—and when they do, your growth targets slip through your fingers. This post reveals the precise number of new customers you need each month to outpace natural decay, and shows you how to allocate a fixed acquisition budget across channels using Mixed-Integer Linear Programming. You’ll learn to optimize spend, boost retention, and turn growth planning into a transparent, data-driven advantage for your SaaS or subscription business.

Learn how to predict and visualize customer churn using survival analysis. Move beyond reactive churn metrics to proactive retention with a practical guide to building a Kaplan-Meier curve in a spreadsheet. Understand when customers are most likely to leave and act at the right time.

Features fade, but a company's way of working can't be cloned. This piece shows leaders how to turn mechanisms, decision intelligence, and customer‑outcome rituals into an operational moat, drawing on Amazon’s "Day 1" practices and practical small bets any growth‑stage team can run now, consistent with Minimalist Innovation's SHIFT method.