AI

While most organizations chase the latest AI trends, data leaders are building something different: reliable foundations. This isn’t about deploying more agents faster—it’s about assets with lineage, harmonization rules, and semantic definitions that make every AI decision trustworthy. Discover why speed without discipline turns into liability, and how to fund the running back while the quarterback steals the headlines.

Your pricing math is broken. The shift to Agentic AI isn't just a trend; it's a mathematical certainty that will bankrupt you. When precision turns your 10,000-unit sale into a 5-unit transaction, revenue collapses. The fix isn't a bet on outcomes. It's pricing the real work: the expensive LLM infrastructure that translates vague intent into a clean answer. Stop selling the data; start selling the intelligence.

For a decade, the data industry monetized a mistake: we sold the haystack. Customers paid for volume because they couldn't easily find the needle. Agentic AI changes the math. By replacing linear workflows with non-linear intent, AI drives transaction costs to zero—and destroys volume-based revenue models. This series uses econometrics, calculus, and microeconomic theory to engineer a new pricing framework. The assembly line is closing. It is time to price for outcomes.

Features fade, but a company's way of working can't be cloned. This piece shows leaders how to turn mechanisms, decision intelligence, and customer‑outcome rituals into an operational moat, drawing on Amazon’s "Day 1" practices and practical small bets any growth‑stage team can run now, consistent with Minimalist Innovation's SHIFT method.

Using ChatGPT for productivity feels like a win, but it could be a strategic blind spot. This feeling of AI mastery often masks serious risks like IP leaks and stalled projects. True value isn't in using public tools; it's in a deliberate strategy. Learn why most AI initiatives fail (hint: it's not the tech) and how to turn your unique expertise into a proprietary AI model that drives real growth, moving from simple cost-saving to true market innovation.

Mid-market and Scale-Up leaders face a critical choice: embrace AI now or risk falling behind. Traditional playbooks—consultants, slide decks, pulse surveys—stick only 26% of the time. AI demands continuous adaptation across three human-AI stages—Augmentation, Collaboration, Innovation—yet most methods stall at phase one. SHIFT replaces episodic overhauls with five rapid, data-driven moves that guarantee value: Scan, Shape, Build, Refine, Expand. Ready to engineer lasting cha

Today's go-to-market strategies, including Product-Led Growth, are falling short in the fight against churn. The reason is simple: customers now demand guaranteed outcomes, not just access to tools. This post explores the essential evolution beyond PLG into the new era of Outcome-as-a-Agentic-Solution (OaAS). We'll cover how AI agents are becoming the primary drivers of value delivery, fundamentally changing the SaaS model and providing the real key to lasting customer retent

Growing a business means understanding evolving customer needs. As PayPal discovered, solving underlying anxieties, not just surface problems, drives growth. The rise of AI interactions offers a new frontier to uncover hidden motivations, providing businesses a wealth of contextual information about true needs. By analyzing this "expressive Zero Moment of Truth," organizations can deliver personalized experiences, foster loyalty, and transform growth by connecting with