Using ChatGPT for productivity feels like a win, but it could be a strategic blind spot. This feeling of AI mastery often masks serious risks like IP leaks and stalled projects. True value isn't in using public tools; it's in a deliberate strategy. Learn why most AI initiatives fail (hint: it's not the tech) and how to turn your unique expertise into a proprietary AI model that drives real growth, moving from simple cost-saving to true market innovation.

Mid-market and Scale-Up leaders face a critical choice: embrace AI now or risk falling behind. Traditional playbooks—consultants, slide decks, pulse surveys—stick only 26% of the time. AI demands continuous adaptation across three human-AI stages—Augmentation, Collaboration, Innovation—yet most methods stall at phase one. SHIFT replaces episodic overhauls with five rapid, data-driven moves that guarantee value: Scan, Shape, Build, Refine, Expand. Ready to engineer lasting cha

Today's go-to-market strategies, including Product-Led Growth, are falling short in the fight against churn. The reason is simple: customers now demand guaranteed outcomes, not just access to tools. This post explores the essential evolution beyond PLG into the new era of Outcome-as-a-Agentic-Solution (OaAS). We'll cover how AI agents are becoming the primary drivers of value delivery, fundamentally changing the SaaS model and providing the real key to lasting customer retent