While most organizations chase the latest AI trends, data leaders are building something different: reliable foundations. This isn’t about deploying more agents faster—it’s about assets with lineage, harmonization rules, and semantic definitions that make every AI decision trustworthy. Discover why speed without discipline turns into liability, and how to fund the running back while the quarterback steals the headlines.

Early adopters of Agentic AI are driving 6-10% revenue growth. This isn't yesterday's automation (RPA). It's a new class of AI that makes decisions and achieves goals, not just completes tasks. A recent Google Cloud study confirms 88% of early adopters are already seeing ROI. This is how you move from efficiency to profit.

Mid-market and Scale-Up leaders face a critical choice: embrace AI now or risk falling behind. Traditional playbooks—consultants, slide decks, pulse surveys—stick only 26% of the time. AI demands continuous adaptation across three human-AI stages—Augmentation, Collaboration, Innovation—yet most methods stall at phase one. SHIFT replaces episodic overhauls with five rapid, data-driven moves that guarantee value: Scan, Shape, Build, Refine, Expand. Ready to engineer lasting cha

Growing a business means understanding evolving customer needs. As PayPal discovered, solving underlying anxieties, not just surface problems, drives growth. The rise of AI interactions offers a new frontier to uncover hidden motivations, providing businesses a wealth of contextual information about true needs. By analyzing this "expressive Zero Moment of Truth," organizations can deliver personalized experiences, foster loyalty, and transform growth by connecting with