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Beyond Product-Led Growth: The New Era of Outcome-Guaranteed SaaS
Today's go-to-market strategies, including Product-Led Growth, are falling short in the fight against churn. The reason is simple: customers now demand guaranteed outcomes, not just access to tools. This post explores the essential evolution beyond PLG into the new era of Outcome-as-a-Agentic-Solution (OaAS). We'll cover how AI agents are becoming the primary drivers of value delivery, fundamentally changing the SaaS model and providing the real key to lasting customer retent

Gandhinath Swaminathan
Jul 283 min read
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