Mid-market and Scale-Up leaders face a critical choice: embrace AI now or risk falling behind. Traditional playbooks—consultants, slide decks, pulse surveys—stick only 26% of the time. AI demands continuous adaptation across three human-AI stages—Augmentation, Collaboration, Innovation—yet most methods stall at phase one. SHIFT replaces episodic overhauls with five rapid, data-driven moves that guarantee value: Scan, Shape, Build, Refine, Expand. Ready to engineer lasting cha

Today's go-to-market strategies, including Product-Led Growth, are falling short in the fight against churn. The reason is simple: customers now demand guaranteed outcomes, not just access to tools. This post explores the essential evolution beyond PLG into the new era of Outcome-as-a-Agentic-Solution (OaAS). We'll cover how AI agents are becoming the primary drivers of value delivery, fundamentally changing the SaaS model and providing the real key to lasting customer retent

Growing a business means understanding evolving customer needs. As PayPal discovered, solving underlying anxieties, not just surface problems, drives growth. The rise of AI interactions offers a new frontier to uncover hidden motivations, providing businesses a wealth of contextual information about true needs. By analyzing this "expressive Zero Moment of Truth," organizations can deliver personalized experiences, foster loyalty, and transform growth by connecting with