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Learn how to predict and visualize customer churn using survival analysis. Move beyond reactive churn metrics to proactive retention with a practical guide to building a Kaplan-Meier curve in a spreadsheet. Understand when customers are most likely to leave and act at the right time.

Beyond market fit lies a deeper moat: Dharmic Fit. It’s the alignment of your unique gifts, deepest purpose, and the world's needs, powered by deliberate practice. After writing The Founder's Crucible, my thinking shifted. Your real competitive advantage isn't just what you sell, but why and how you serve. This framework, inspired by works like The Alchemist, turns your business into a living embodiment of your purpose, creating an unshakeable advantage no competitor can repl

Features fade, but a company's way of working can't be cloned. This piece shows leaders how to turn mechanisms, decision intelligence, and customer‑outcome rituals into an operational moat, drawing on Amazon’s "Day 1" practices and practical small bets any growth‑stage team can run now, consistent with Minimalist Innovation's SHIFT method.

Using ChatGPT for productivity feels like a win, but it could be a strategic blind spot. This feeling of AI mastery often masks serious risks like IP leaks and stalled projects. True value isn't in using public tools; it's in a deliberate strategy. Learn why most AI initiatives fail (hint: it's not the tech) and how to turn your unique expertise into a proprietary AI model that drives real growth, moving from simple cost-saving to true market innovation.

Mid-market and Scale-Up leaders face a critical choice: embrace AI now or risk falling behind. Traditional playbooks—consultants, slide decks, pulse surveys—stick only 26% of the time. AI demands continuous adaptation across three human-AI stages—Augmentation, Collaboration, Innovation—yet most methods stall at phase one. SHIFT replaces episodic overhauls with five rapid, data-driven moves that guarantee value: Scan, Shape, Build, Refine, Expand. Ready to engineer lasting cha

Today's go-to-market strategies, including Product-Led Growth, are falling short in the fight against churn. The reason is simple: customers now demand guaranteed outcomes, not just access to tools. This post explores the essential evolution beyond PLG into the new era of Outcome-as-a-Agentic-Solution (OaAS). We'll cover how AI agents are becoming the primary drivers of value delivery, fundamentally changing the SaaS model and providing the real key to lasting customer retent

Growing a business means understanding evolving customer needs. As PayPal discovered, solving underlying anxieties, not just surface problems, drives growth. The rise of AI interactions offers a new frontier to uncover hidden motivations, providing businesses a wealth of contextual information about true needs. By analyzing this "expressive Zero Moment of Truth," organizations can deliver personalized experiences, foster loyalty, and transform growth by connecting with